Posting on Snapchat for a Living

Okay, so I don’t exactly post on Snapchat for a living. But, that is part of my job—and I’m excited to share that an article I wrote about Snapchat was published by Higher Ed Experts! The article provides tips for other social media managers, like me, who may want to launch a Snapchat account for their college or institution.

I loved that the article picked up a little traction on Twitter (so exciting to me!), and that a lot of my co-workers threw their support behind the piece by sharing it on their own social media accounts. I work with such a good crew. ❤

If you’re interested, you can read the article here. Tweet me @crysmaldonado to let me know what you think!


Friday Favorites #15

Some of my favorites from this week!



I’m all about a nice bouquet of flowers for no reason at all. These beautiful flowers really spruced up the living room and helped make me feel like spring was here (even though is snowed this week).

New England

I usually love New England best in the fall, my favorite season. But on Tuesday, I appreciated it because it could take us from dreary winter morning to beautiful spring morning in the course of just a few hours. Doesn’t get better than that.



I’ve been waxing poetic about social media and I ain’t gonna quit just yet. This week, at work, I helped launch our brand on a new platform—Snapchat! It’s been so much fun learning, researching, and exploring something new. I’ve been looking into tons of best practices, seeing what other colleges/universities are up to, and (best of all) getting to brainstorm some ideas to try. Plus, I LOVE THAT LITTLE GHOST.

What were some of your favorite things this week?


Friday Favorites #14

Here are a few things I’m loving this week.



Specifically, one puppy who is not such a puppy anymore. This week, my dog, Obi, turned four years old. (I’ll be sharing the recipe for the “cupcake” AKA meatball that we made for him on this blog next week!)

Social Media


I work in social media, which I feel grateful for because I love it so much. So I was really excited to be able to attend the HighEdWeb New England conference today and learn even more about it! I really loved all of the social media-focused sessions, including one by Dave Tyler on Twitter chats (which I tweeted through!), who encouraged us to “Be not afraid. Prepare. Have fun.”

One of my favorite takeaways (from a different session byLori Packer/@LoriPA) was this quote.

Social media is not a driver of traffic. It’s a destination in its own right. 

I want to frame it and hang it right in my office as a reminder.


Got this 100% Human button after the keynote address!
Got this 100% Human button after the keynote address!

And, speaking of that HighEdWeb conference, I keep thinking about the talk from keynote speaker Dave Cameron, who told us all to #sharehuman. There were many excellent points in his talk, but he kept reiterating that we should shake the notion of being authentic and instead strive to be human. And not just human, but HUMAN—Honest, Unafraid, Mindful, Active, and Nice. I was inspired by the way he essentially encouraged everyone to create, give, and above all, share. #ShareHuman, in fact. I’ve been trying to do that myself, through this blog, through the previous blogs I’ve run (like this one and this one), through Twitter, through Instagram, and even through personal, creative endeavors that I haven’t shared. I love the idea of sharing—your ideas, your thoughts, yourself.

What are some of your favorites this week?


3 Free Apps to Improve Your Instagram Photos

Instagram and Twitter are my two favorite social media platforms. The more I’ve used Instagram, the more I’ve realized there’s an art to the best photos showing up in my feed.

Many popular bloggers and Instagrammers tend to put a lot of effort into taking great pictures for their followers. They work hard on creating an interesting composition; they make sure their photos of tons of natural light; and sometimes, they even use photo editing apps to highlight and improve their pictures.

Here are my three favorite free, super-easy-to-use, photo editing apps.

#1 – PS Express

For minor edits, I go ahead and use Instagram itself. But for larger photo edits, such as cropping and straightening, photo rotation, color correcting, and other things my photos may be in need of, I tend to prefer using PS Express. It’s like a light version of Photoshop right on your phone.

#2 – Pic Jointer

Sometimes, just posting one photo isn’t enough, but you may not want to inundate your followers with a stream of several photos. I ran into this a lot when I was on vacation. Pic Jointer can help you by offering various layout options for you to stick several photos into one simple collage. The interface is easy to use, too.

#3 – A Beautiful Mess

A Beautiful Mess is a free app from the creators behind one of my favorite blogs. They have a beautiful set of photo filters—in the photo above, their filters were able to make the sunset from orange and blue to pink and purple—as well as a unique collection of handwritten doodles and text that can go on the picture as well. I’m typically not a huge fan of text overlays, but the ones offered by A Beautiful Mess are so cute, I don’t mind them.

What are your fave photo editing apps?



6 Pretty Instagram Accounts to Follow


I really love Instagram, and while I use it to stalk some of my favorite celebrities and to see what my friends are up to, I also love following accounts that are just plain pretty to look at. These are the accounts that I can always count on to post something lovely.

#1 – @shopbando


I discovered a few months ago, and I think they have their accessories are the perfect mix of quirky and fun and cute. Their Instagram account really embodies their brand and, more importantly, is great at posting colorful, eye-catching photos.

#2 – @thepinkdiary


When it comes to beautifully composed photos, this account is where it’s at. The Pink Diary is the lifestyle blog of a twenty-something named Sharon, who shares her style through her photos. They are always immaculately staged in the most perfect ways, so if you like order and organization, this account is for you. Plus, the photos are soft, feminine, and stylish.

#3 – @littlebigbell


Little Big Bell is a London-based design and lifestyle blog written by a woman named Geraldine. All of her pictures look like they were ripped right off of a pristine Pinterest account; they’re well-lit, the compositions are beautiful, and the subjects are femme.

#4 – @birchbox


Not only are Birchbox’s Instagram photos nice to look at, but often times they’re also informative! They post short video tutorials, makeup reviews, and real-life beauty tips.

#5 – @thebannerie


The Bannerie is a wildly popular Etsy shops that sells personalized glitter banners! Their Instagram account showcases some of the sample sayings they can do on the banners — and some are just for fun. I smile whenever their photos show up in my feed, because they’re the right mix of sassy and adorable.

#6 – @laurenconrad_com


No pretty Instagram list would be complete without Lauren Conrad. Her lifestyle site,, is a must-read, and it’s full of the most serene, soft, feminine photographs you can imagine. They share everything from outfit tips to recipes to photos of Lauren. It’s great!

What are your favorite “pretty” Instagram accounts?