I really love Instagram, and while I use it to stalk some of my favorite celebrities and to see what my friends are up to, I also love following accounts that are just plain pretty to look at. These are the accounts that I can always count on to post something lovely.
I discovered ban.do a few months ago, and I think they have their accessories are the perfect mix of quirky and fun and cute. Their Instagram account really embodies their brand and, more importantly, is great at posting colorful, eye-catching photos.
When it comes to beautifully composed photos, this account is where it’s at. The Pink Diary is the lifestyle blog of a twenty-something named Sharon, who shares her style through her photos. They are always immaculately staged in the most perfect ways, so if you like order and organization, this account is for you. Plus, the photos are soft, feminine, and stylish.
Little Big Bell is a London-based design and lifestyle blog written by a woman named Geraldine. All of her pictures look like they were ripped right off of a pristine Pinterest account; they’re well-lit, the compositions are beautiful, and the subjects are femme.
Not only are Birchbox’s Instagram photos nice to look at, but often times they’re also informative! They post short video tutorials, makeup reviews, and real-life beauty tips.
The Bannerie is a wildly popular Etsy shops that sells personalized glitter banners! Their Instagram account showcases some of the sample sayings they can do on the banners — and some are just for fun. I smile whenever their photos show up in my feed, because they’re the right mix of sassy and adorable.
No pretty Instagram list would be complete without Lauren Conrad. Her lifestyle site, LaurenConrad.com, is a must-read, and it’s full of the most serene, soft, feminine photographs you can imagine. They share everything from outfit tips to recipes to photos of Lauren. It’s great!
What are your favorite “pretty” Instagram accounts?